Operational Strategies to Achieve Your Business Objectives

By Shawn Rosenzweig
September 19, 2018

Operational strategies consist of the elements necessary to support a business’ corporate objectives and to make the best use of the resources available. Robust operational strategies involve the implementation of ongoing improvements to a business in order to achieve competitive advantage in the marketplace.


Some of the questions to consider when evaluating your business’s competitiveness, maximizing value for your clients and, ultimately, achieving sustainable financial benefits are:


My business has a defined corporate culture – I know the corporate culture of my business

Regardless of the size of your business, every organization has a culture. A strong corporate culture translates into employees working together to achieve the company’s and their personal objectives. It builds up the performance of a business and adds to your brand identity.

There are clear benefits to having a strong, unified company culture underlying your business’s operations.


I spend most of my time managing my business rather than putting out fires

Fires come about. However, companies work hard to prevent the same issues from happening again and again. Putting out a fire is not only a matter of urgently solving a problem but also a time to apply processes (or get rid of them) in order to prevent the same problem from happening again. Managing a business through recurring firefighting leaves you at risk of client desertion, stresses employees and an injured brand image.

Bottom line, fires are essentially a rework of a situation that could have been preventable if done right the first time. It is important to identify the difference between urgent – tactical issues and essential – strategic issues.


I am satisfied with the return on my investment

Making money is one of the main reasons why entrepreneurs start a business. Assessing the return for the time, effort or capital devoted is important whether you are making a “good” investment or not. It is important to keep your return assumptions realistic; you will end up in a much more less stressful investment experience, especially if you are a new investor.


I am confident that I have sufficient resources to fund my current and future operations

Structured planning can make the difference to the growth and future of your business (Budgeting and Business Planning – Info Entrepreneurs). Financial continuity can only be attained through cost control processes and a sound cash flow management. If you are not sure where your money comes from and where is it going, you and your business may be at risk.

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